Advertising Alliance

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Advertising Alliance Business claims

Open Category: Advertising

A network usually refers to an edit summary edit information module

Definition / Network Edit

Network advertising network (broad): refers to the collection of small and medium network media resources to form an alliance, through the alliance platform to help advertisers achieve advertising, and advertising data monitoring statistics, advertisers in accordance with the actual effect of online advertising to Union members to pay advertising costs Network advertising organization in the form of delivery. Ad Union (narrowly): Ad Affiliate, the Internet will be a large number of small and medium-sized sites and personal sites into a coalition of advertising. More to CPA, CPC, CPS way billing. Advertisers on the network: Advertisers who advertise on the online network and pay for advertising based on the actual performance of their online advertising, such as sales, leads, clicks, impressions, and so on. Network Advertising Alliance platform: by linking the upstream and downstream affiliate advertisers small and medium-sized sites, through its own advertising to match the way for advertisers to provide efficient marketing, while many small and medium sites to provide advertising revenue platform. Network Affiliate: Sign up for a site that has been audited and has received at least one affiliate ad for the network ad network platform. Internet advertising market size: refers to the network media revenue and other media types of online advertising revenue scale, including search engine revenue, excluding online advertising agency revenue channels. Among them, the other media types of online advertising revenue refers to e-mail, network software, online games, digital magazines and other forms of online advertising revenue. The size of the network advertising market: refers to the advertisers to invest in the total advertising network advertising network that ad network platform, the total revenue (not deducting operating costs and accounting costs). Network advertising market share: the advertising network platform from the main advertising revenue to the total statistics of the platform's market share.

Category / Network edits

One is to rely on small and medium-sized members of the station to publish ads such as GOOGLE ads and Sogou, Baidu, YAHOO and other domestic advertising alliance, most of this category, they do not have their own advertising station, relying on a huge small owners Site to display ads and consume clicks, the network earn commission. Another category is a large portal station advertising network such as Sina auction, their ads are published on the Sina station, there is no small and medium-sized Web site advertising. Advertisers in accordance with the actual results of online advertising (such as sales, the number of guides, etc.) to the main site to pay a reasonable advertising costs, save marketing expenses, increase visibility and expand the impact of enterprise products and improve marketing quality. The main web site through the advertising network platform to select the right advertisers and advertisers by playing ads to increase revenue, while saving a lot of online advertising sales costs, easy to turn the site traffic into revenue. Ad network platform by linking the upstream advertisers and affiliated small and medium-sized affiliated sites, through its own advertising to match the way for advertisers to provide efficient online advertising promotion, while many small and medium sites to provide advertising revenue platform. The network ad network platform in this report refers to affiliate platforms that have resources for small and medium-sized sites (websites or WAP sites). A group of advertisers is that we usually say adwords, advertisers can login to set their own ads and pay. Another group is the site owner is usually we say adsense, site owners can login to get the ad code, put to your site, rely on their own website traffic to obtain click revenue.

Benefits / Network editors

1. Low cost of marketing to protect advertising effectiveness Affiliate marketing is paid according to the effect, and can not guarantee the effect of the purchase of advertising different, you can effectively control the advertising costs, advertising costs and advertising effectiveness linked. The advertiser induces the user to visit the advertiser s website and purchase the merchandise by placing advertisements on affiliate websites with potential target customers. Only when the actual behavior of the purchase or registered members and other effects occur only when the cost of advertisers with the smallest marketing costs to get the best results. 2. Choose a wide range Whether advertisers or affiliates, in a public alliance marketing management system platform for advertising transactions, will expand their options. Advertisers can according to affiliate members of the site rankings, with the potential audience to choose their own advertising Union members can also choose according to their own style of web site suitable for advertising. 3. Broader network coverage and brand enhancement If the advertiser's site in Google or Baidu and other search results in the lower rankings, and affiliate sites may be in a high position in the occupied half, or even the top three , Then advertisers do not need to optimize their site, or Google rankings and other aspects of the construction directly by virtue of their affiliate sites in the link (Link) and banner ads (Banner) to attract the target market most of the potential Users, this is not a matter of why not? 4. Focus on product development and sales services, improve work efficiency As this form of advertising will be fully advertising problems to the middle of the affiliate marketing service providers do for both advertising (Union members and advertisers), both You can basically solve the problem of website traffic, but also freed from the complex marketing problems, businesses can focus on product development, customer service results and other main activities, thus greatly improving the work efficiency. 5. Computable results, support for marketing activities Affiliate network marketing "pay-for-effect" advertising payment method than the traditional one of the biggest progress is: the customer's every click behavior and online activities can be recorded by the management software, which can The powerful affiliate marketing management platform has a track record, analysis of records, and use of these records analysis to product development and marketing strategy for the development of products and marketing strategy, Provide the basis for scientific decision-making functions 6. Accurate and reliable fee settlement behavior is based on accurate data records, all costs are unified in the affiliate marketing management platform settlement, without manual operation. Traditional co-marketing system is advertisers and a number of co-operation units for the settlement of one, so as to bring a lot of inconvenience to advertisers. The use of intermediate management platform, on the one hand, the middle management platform in full accordance with the various affiliate sites to advertisers to bring the effect of unified settlement, advertisers only need to confirm the final marketing effectiveness is consistent with the advertising costs, you can solve and The majority of affiliate members of the settlement site, for advertisers to reduce unnecessary work, saving a lot of the other hand, accurate and reliable cost clearing system for the Union members to provide commission protection. 100% by the intermediary service providers to pay a regular commission to the Union member of the credit guarantee system to ensure that the commission income security, protection of the rights of alliance members. Union members no longer need to pay for the commission can not be scheduled to worry about. 7. Additional Value-Added Services Providers of the Medium Affiliate Marketing Management Platform can provide many additional value-added services to the advertisers, including: Valuable Marketing Reports: When an advertiser is conducting a marketing campaign, the intermediary service provider may, according to Public Affiliate Marketing The statistics on the management platform provide advertisers with performance reports. The content of the report may include the number of purchases, purchases, agency fees, etc., depending on the advertising conditions. It may also include information on the behavior of the customer online, such as different time periods, different websites, and purchase details, and other advertiser management Other marketing activities support services: Intermediary service providers can also provide planning and operation of the website promotion, E-mail marketing support, communication with the Union website and promotional activities and other support services to improve advertisers marketing Activity effect.

Industry Issues / Ad Network Editor

In the rapid development at the same time, the domestic advertising market is also facing the following several major problems:

Value is not fully reflected

(1) the value of alliance advertising has not been fully recognized, the Union of advertisers brand advertisers are still small, and the alliance platform advertisers resources coincidence rate is high, advertisers are still to be In addition, Alliance members are still in the industrial chain Dependence, bargaining power is poor. With the development of online advertising, more and more brand advertisers to gradually increase the advantage in the online advertising media portal on the running costs. Relative to the portal site, the aggregation of long tail advertising value of the alliance has not been recognized by most of the brand advertisers, some brand advertisers at this stage is only trying to start running, most of the brand advertisers on the delivery process and the effect of wait and see attitude. Union ads to the Internet business-based, and the various league platform, the advertiser resources coincidence rate is relatively high, advertisers are still to be tapped.

High coincidence

Most of the advertising network is basically the same as the webmaster alliance, and the alliance group has a high coincidence degree, the webmaster profitability and the low level alliance platform competition make the current domestic advertising alliance fall into the low-level competition stage of price competition. On the one hand advertising network on the influential sites less attractive, high-quality traffic is small, resulting in insufficient attraction to the other hand, at this stage the main source of income for small and medium sites that the network advertising to their advertising Revenue, so in order to obtain higher returns, these sites tend to join multiple sites alliance, loyalty to a single alliance platform is not high. The above reasons are likely to cause the Alliance platform to gather excellent site resources into a vicious circle of price competition, rather than focus on brand and service.

Non-standard problem

(3) cheating and other non-standard problems endanger the development of the network advertising industry chain. As the interests of all parties concerned in the advertising network, so the choice of billing billing methods are not the same starting point, many small and medium-sized sites for the pursuit of short-term gains, often non-standard way to promote high advertising effectiveness, cheating click 1, The ad itself generates new users or adds active users. Therefore, usually in the network advertising stopped, advertisers found that ad tracking data decreased significantly, which also affected the advertisers to launch Union advertising initiative.

General Actions / Network edits

Ad network with their own image and strength to pull advertising publishers (advertisers) advertising on their platform, and then the platform itself to promote and influence to pull to the owners, registered its members, and then the members of the station to deliver the ad code. Through registration, click, sales to finally get their own commission. Finally, through the application of the advertising costs.

Primary form / ad network edit

Advertising network, traffic alliance, video alliance, plug-in alliance, Wangzhuan Union

Standard / Network editors

In the individual owners of the entrepreneurial environment of the increasingly depressed situation, on the one hand the webmaster must spend a lot of time and energy to operate and promote the site, on the other hand webmasters have to carefully examine their income-generating capacity and investment match. And all this, for most of the owners, the Union is a big support for advertising, therefore, the choice of Union ads is particularly important. Webmaster operating a station is not easy, so want to earn income through multiple channels, in addition to the traditional Google and Baidu mainstream advertising, will be more attention to other advertising network. The author of the following on this clich, summarize the choice of advertising alliance, the importance of schedule listed in turn seven major criteria for new reference. 1, integrity and word-of-mouth On the word of mouth, the discussion was undoubtedly the largest amount of Union buckle. In fact, almost every Union there are more or less the issue of deduction, and sometimes owners do not have to pay too much attention to this, as the small owners who have chosen not to choose the right of the Union, often aware of the obvious amount of deductions, But there is no strong evidence. On the other hand, the buckle issue is also a reputation problem, a good alliance if it is to run for a long time, will be enough is enough, but not the lion big opening. So as a novice owners may wish to listen to the views and suggestions over, so blindly join the payment period is suddenly told to be invalid or cheating and helpless. 2, the price comparison Union advertising can not just look at high prices, but also depends on the mystery behind this high price. If it is to attract new entrants into the hype to raise prices, after joining will regret it. Another difficult to promote the proposed high advertising prices do not do otherwise, or only delay the profit opportunity. In addition, some high-priced advertising is in fact the amount of serious sub-subtext, for this type of advertising is to be careful. In short, the price is a business means to see the high price at the same time should be more thought behind the potential risks. 3, the data returned to the cycle. Webmasters know that the longer the federated data returns, the less transparent the data is. Always return to the income data of the advertising network is undoubtedly the best choice for owners. In fact, many of the Alliance has done this. Choosing a data return network with a shorter period reduces your losses to a minimum. 4, settlement and settlement efficiency Generally speaking, the money is assured of money. So owners are hoping Union settlement faster, shorter billing cycle, the amount of less restrictions. Common advertising network has knot, knot and monthly statements, while the weekly settlement is the most common. Of course, the end is the best, but this alliance is rare, for example, advertising has always insisted on the principle of the Union, which brings to the site owners a very good convenience. The longer the billing cycle, the greater the risk, the monthly settlement of the Union should be carefully considered, such advertising is often waiting for you when the billing cycle is approaching the declaration of "sudden death", so you shout every day should not, shouting. 5, the attitude of a good attitude of the Alliance must also be very good service attitude, the informal alliance is often placed on the website of several free online QQ contact, and often not online, such an alliance, its advertising no matter how good, People peace of mind. 6, advertising and code form First of all, should give priority to the choice of advertising in the form of a variety of advertising alliances, in general, the form of a single alliance, the effect is often not very good. Secondly, observe your stand in the Union ads, the user's experience is not getting worse. According to your station content and site positioning to consider, some pop-user is taboo, after all, for most people, the pop-up window is not a popular object, especially many times or even N times the pop-up code is the most unpopular of. Inappropriate pop-up ads not only can not bring you a substantial income, but will bring harm to the site, the site traffic and authoritative greatly reduced. Once again, the advertising design is reasonable and beautiful, the actual effect, if the advertising content can not be attractive, with your potential users do not match, no doubt the income will be low. Good form of advertising can not only complement your site, but also greatly enhance the income-generating capacity. Finally, to see whether the ad placement is reasonable, especially floating ads, specifications generally can not be too large to avoid covering the main content of the site, overwhelming. 7, advertising volume The amount of advertising referred to here is that the Union can maintain long-term sufficient demand, which is a measure of the overall strength of an important indicator of advertising alliance.

Process / Network Edit

A. Prepared 1. Advertisers need to follow their own marketing objectives, set up online marketing with the effect of marketing requirements, design-related sites and pages. 2. Advertisers need to design and marketing activities supporting a number of creative advertising images for webmaster selection. B. Set the campaign 1. Marketing effectiveness requirements and the unit effect settlement price 2. Set the advertising area and type of delivery site 3. Marketing data that the data amendment that 4. Upload advertising picture 5. Advertisement link address 6. Campaign start and End time 7. Code C that matches different marketing effects. Paste the code and technical tests Paste the code into the relevant pages of the site, and conduct technical tests. Start running 1. Tell the site to create a new campaign 2. Select the site owner to submit the request. Running 1. View report 2. Adjust ad and marketing strategy F. Settlement fees Periodic settlement of advertising costs (see the advertiser's fees and settlement). Delivery ended

Ad Mode / Network Edit

CPM pop-up form ads

According to independent IP users access to advertising media network partner's Web site, the advertiser's target page to pop up billing, the same IP users within 24 hours of repeated pop-up billing only once, if the browser window is blocked, will not be charged . This form of advertising for the larger user base is a cost-effective way to promote the form of rapid increase in site traffic at the same time, will precipitate a lot of users, for the start-up site is undoubtedly very good The promotion of choice. Show the form: direct full-screen pop-up to promote the page

CPC Click Ads

According to the user to visit the network advertising media affiliate's website, click on the page the user interested in the advertiser advertising root to reach the corresponding advertising page to charge the same IP users within 24 hours repeatedly click on the same advertiser advertising only billing once. This form of advertising can be more accurate access to advertisers interested in advertising content of the user, the publicity is very helpful, generally do for advertisers brand promotion is very applicable. Presentation: Fixed or floating web pages and text links

CPA registration form

According to the user access to the media network advertising partner site, click on the page of the advertisers interested in advertising root, to reach the appropriate advertising page and complete the appropriate registration or information submitted to request billing, the same IP users within 24 hours Registration or submission of information is only charged once. This form of advertising can be the most direct way for advertisers to obtain the user or want to provide information, generally suitable for the activities of the stage or need to accumulate registered users of advertisers more applicable. Presentation: Fixed or floating web pages and text links

CPS sales commission form of advertising

When a user visits a partner's media site, the user clicks on the advertiser's ad root on the page, and then clicks on the advertisement page and finishes the purchase. This form of advertising to ensure maximum customer promotion requirements, zero risk, generally suitable for electric business class and rechargeable class of customers. Presentation: Fixed or floating web pages and text links

CPV Rich Media Ad

According to the user access to the media network advertising partner site, the site will appear with a close button in the lower right corner of the floating picture or video window, when the ad is displayed, according to the number of independent IP ads to bill the same IP users within 24 hours Repeatedly displaying the same advertiser banner is only charged once. This form of advertising to maximize the customer exposure to ensure that the ad, the location is excellent for brand and website campaign to promote a very good role, cost-effective for the vast majority of advertisers. Presentation: The bottom right corner of the page follows a floating image or video.

Trends / Ad Network Editor

With the maturity of the advertising market, the Chinese online advertising market presents the following trends: (1) with the overall network advertising market mature, advertisers will gradually expand the scope of a growing number of traditional advertisers will choose Ad network as one of the channels of online advertising. (2) advertising platform technology and service level will gradually increase, with the market competition of the survival of the fittest, 2008-2010, 3-5 or so high-quality advertising alliance platform will emerge as the market leader. (3) all kinds of strong professional industry website alliance will gradually form and become an important part of the alliance platform, which brings the industry advertisers will effectively change the upper reaches of the ad alliance homogenization phenomenon. (4) the future advertising network is still the main source of income of many individual sites, some excellent personal site will be to further develop the resources and funds. (5) cheating costs will be increasingly high, the league will gradually standardize the market, online advertising network advertising market will become an indispensable part of an important. (6) Network Advertising Alliance will strengthen the development of advertising monitoring system to provide accurate monitoring of advertising behavior reports to enhance the overall level of online advertising network services. (7) The network advertisement alliance will be from the traditional, the single service pattern, turns to provide the more comprehensive service pattern for the small and medium-sized enterprise, forms one to the advertisement network service provider role integration portal resources and the high quality network content service provider. Such as: business search engine optimization business, brand marketing business. (8) The network advertising network will mainly rely on the past CPC and CPM form of advertising to the CPA effect of the form of advertising transfer. (9) with the rapid development of China's Internet and e-commerce, in addition to advertising through the existing alliance platform, more and more powerful e-commerce site through its own technology development, launched its own website alliance to promote their products The main, effectively reduce the corresponding cost of advertising to improve ROI, but also through their own network system to better understand the behavior of Internet users.

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