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Mizuki Introduction / Beijing Shuimu Jiaheng Culture Media Co., Ltd
Shuimu View / Beijing Shuimu Jiaheng Culture Media Co., Ltd
In the network, technology and globalization, the rapid development of today's enterprises to successfully achieve their goals, we must attach importance to the development of network marketing. Internet marketing is a new type of marketing based on the Internet, which is based on modern marketing theory, based on the Internet as the basic means, in order to achieve marketing objectives of a marketing approach. It has a collection of information, information dissemination, sales promotion, sales channels, customer service and customer relations, Web site promotion and other functions. Network marketing has the following advantages over traditional marketing: competition is more fair, vision is more open, communication is more efficient, speed is faster, relationship is closer, cost is more saved, and consumers are more powerful. Commonly used network marketing tools are: search engine rankings, online advertising, information dissemination (forums, blogs, news, microblogging, etc.), E-mail marketing, personalized marketing, membership marketing. The unique network openness, exchange, sharing, etc., than traditional marketing, network marketing more has the following advantages: 1: fairer competition on the subject of the status of marketing, network marketing, all businesses regardless of size , Are equal. As the network has a free, open and other concepts, each business can have their own Web site, can be allowed in the case of commercial sites at any time to post their own product information, and even between the business and the user to establish a A long-term relationship of mutual trust. The cost of all this is extremely low, do not need a very long time. 2: Application of a broader vision of the network so that the mass of information in today's society has reached unprecedented speed and density, there is no time and space restrictions on the Internet, corporate tentacles can be extended to no place in the world. The Internet reduces the barriers to market barriers and market expansion, enabling companies to discover and create new market opportunities. 3: communication more effective Internet marketing is no longer the traditional "one to many" communication of information, but "one to one" communication, with two-way interactive feedback function. Enterprises can lower costs, more efficient, wide range of information dissemination and access to information, and information can be updated at any time. Business and target customers to communicate more convenient and more effective. This saves marketing costs and reduces marketing costs. Because of the borderless nature of the network, customers in any corner of the world can understand the online business information, and selected enterprises to their orders. 4: Faster speed Internet Marketing enables marketers to segment decreased transactions more quickly. The use of network marketing, but the release of merchandise information, receivables to after-sales service at one go, greatly reducing the marketing links. 5: a closer relationship marketing enables business and customer relations closer harmony, and customer satisfaction. Network is a consumer-oriented guide emphasizes personalized marketing. Through the network enterprises can successfully achieve customer management, and thus give its information and products and services to the personal characteristics of the marketing campaign is more targeted and more efficient. 6: more cost savings enterprises online marketing, all marketing materials, such as company profile, product catalog without printing, packaging, transportation, but direct electronic access and online update and use of the network, reducing The sales process, to simplify the information dissemination online advertising by reading the number of charges, so that companies do not have to pay for the invalid ads, and so on. So all this, can save a huge amount of marketing and distribution costs, thereby reducing the cost of the product and price. 7: The consumer is stronger on the Internet, there are more choices for consumers of products and services, consumer product information is very convenient, fast, homes will be able to be in the larger product range and Price comparison. The implementation of network marketing is not a technical aspects of a site or a building, it involves the entire enterprise marketing strategy direction, marketing department management and planning, marketing strategy formulation and implementation and other aspects. Enterprises must be based on network characteristics and advantages of network marketing in the marketing mix strategy.
Promotion Methods / Beijing Shuimu Jiaheng Culture Media Co., Ltd
Weibo Marketing:
Network blog Weibo promote the advantages of integrated online advertising, coupled with its own unique features, will provide better corporate advertisers to express products and other service information. Network blog microblogging promotion is an accurate lever, so that you quickly find the target customers, through interactive communication, in-depth understanding of target customer needs and consumer desires. Network blog Weibo promote the advantages of integrated online advertising, coupled with its own unique features, will provide better corporate advertisers to express products and other service information. Network blog microblogging promotion is an accurate lever, so that you quickly find the target customers, through interactive communication, in-depth understanding of target customer needs and consumer desires. Microblogging network blog promotion can really make consumers and businesses interact together: First, the blog is a microblogging information dissemination and transfer tools. Second, the blog microblogging Compared with the corporate Web site, blog content and publish the article more flexible way. Third, the network blog Weibo promotion and supply and demand information platform, compared to the way information dissemination, blog microblogging information greater flexibility in the form of expression, and can use the "neutral" point of view of their business and products to promote . Fourth, compared with the forum marketing information dissemination, blog microblogging article appears to be more formal, more credibility. Fifth, the network blog microblogging promotion and portal publishing advertising and news promotion compared to blog microblogging communication with greater autonomy, and no direct costs. As one of the earliest "settled" Sina microblogging advertisers, VANCL years of nurturing mature e-commerce combat skills to achieve its advertisers as a "collar" star's natural advantage. Microblogging marketing features: three-dimensional: microblogging marketing can make use of advanced multimedia technology, from text, pictures, video and other forms show the product description, so that potential consumers receive information direct image. High speed: microblogging one of the most notable feature is its rapid spread. A high degree of attention microblogging in the Internet and its associated mobile phone WAP platform issued after a short period of time interactive forwarding can reach the microblogging world every corner, reaching a short period of time the largest number of witnesses. Convenience: microblogging marketing is superior to the traditional advertising industry, the main body of information released without the need for complicated administrative approval, thereby saving a lot of time and cost. Extensive: the form of concern by the fans for the spread of the virus, the impact is very broad, while the celebrity effect can make the amount of transmission of the event was geometric magnification. Forum promotion: Forum promotion is through the forum, paste it and other network media platform for corporate brand and product information network marketing planning and network promotion, enhance the reputation and reputation, reach the purpose of promotion. "Word of mouth", "reputation" has always been the pursuit of all brands - "good reputation caused 7 sales, bad reputation lost 30 customers," business owners know that "word of mouth" for sales influence , And therefore pay particular attention to corporate reputation management. The point of stone network forum promotion is aimed at a variety of companies want to improve their reputation, or those who have been plagued by negative information companies, we can use the network to promote the network so that you achieve a good reputation. 2.0 era - since the media era, the network has become the main means of communication, has become a place to speak their own. Originally in the traditional media dominate the world can only be formed under the online promotion forum in the 2.0 era of the Internet also began to play a role. At the same time a network crisis for business owners in the 2.0 era of "crisis" discoloration, online forum marketing for business owners not only means a positive word-of-mouth guide, more importantly, means reputation reputation management. News Promotion: News promotion is mainly through the soft text of the network to promote, by the enterprise market planners or advertising company's copywriter to write the "text ads." Mizuki Media is the first public relations agency in China and one of the few media companies in China. In order to better serve Chinese enterprises, we have formed long-term strategic partnership with 500 domestic network news media and 300 traditional newspapers. Relationship, we will promote the form of news and practices, the relevant enterprise information, timely, effective and comprehensive wide dissemination to the public, open the depth of business and customer communication channels for Chinese enterprises to contribute to the dissemination of news! News itself has a certain height, authority and influence, we are in the form of news for customer service, this news promotion model in a short period of time can quickly enhance the brand and product visibility, brand reputation and credibility . SNS community promotion SNS community promotion is to use the SNS community "resources" to quickly introduce a topic, so that this topic in a short time to become the focus of the through a well-written articles to impress my friends, let my friends to reprint. A pass ten, ten mass 100. This proverb is the SNS community to promote the core. Mizuki community outreach methods: 1, the group built a log group SNS community outreach methods: some methods we used, while others need sns's blog group built automatic bulk logs, etc., that is their own to promote the use of soft paper published in the journal inside , For the whole station users to read. 2, mini-blog: the use of mini-blog every day release some of your product or website-related information in a timely manner, simple and clear. 3, album promotion: the establishment of their own personal album, the company's products can upload some pictures to their own album for SNS community promotion. 4, write mood and friends log reply is a good SNS community promotion method. Many of the SNS community has the "mood" of this feature, that is, their own day or the mood was released to the site above, we can also use this, to promote their own and some of the information released up. 5, video and URL sharing SNS community promotion. I used to do sports website promotion, often use this method. That is, some of their Web site or video content in time, through the SNS station sharing features. 6, the station letter, say hello, friends message. In fact, these can also be used in the SNS community to promote the above just to see how to master and use these SNS sites have the function. QQ group to promote Description: QQ is very popular today, QQ group promotion is a very important means of promoting the network, QQ group of extension can be through the group, a variety of information released, so that the group where people can understand your promotion of information . QQ group in the promotion process to pay attention to the communication skills of the service and the use of appropriate advertising slogans, to achieve the greatest audience and the greatest exposure of the network to promote the effect. Because QQ users in China compared to other communication tools have more users, so doing network promotion can be considered when using QQ group promotion method, but we should pay attention to QQ group marketing promotion process to pay attention to some problems, otherwise it may be Not achieve the desired effect of the promotion. Mizuki QQ group promotion methods: Method 1 in order to win. This is the most primitive of a practice, as long as you add a large number of groups, how often you speak in the group, then your personal information will certainly be remembered by many people, if there are 500 groups, each Group of 100 people online, then your promotion effect is 50,000 people. 2 slowly penetrate the promotion. Sometimes, do not worry when doing the promotion, there must be plans to implement step by step, not to join a group inside the chaos of advertising, this gives a bad impression. Should be slowly and group administrators to lay a good relationship, at first, when we made a number of topics of interest, and slowly we have a good impression of you, so may give you an administrator to do, so that you Then advertising, people will not say anything, and you are the identity of the administrator, the information we may be more attention, so that the effect of advertising will be better. 3 active promotion. This is now a popular way many popular websites. It is about to close, the announcement also announced their QQ group number, and why? Because it is a proactive publicity effect, because the official information, what advertising messages can be through the QQ group to the members This is especially useful for localized sites, as are e-commerce sites. 4 use of e-mail promotion. QQ mail is a good thing, the use of QQ group mail feature group mail, and can continue to do long-term advertising, but also continuous user experience, and, QQ group mail also one function, that is, members can continue to mass, so , Easily lead to a mass ten, ten mass 100, one hundred thousand results, and finally, into a viral pyramid scheme. Video introduction Network video promotion refers to: through the digital technology products will be on-site real-time video image signal and corporate image video signal transmission to the Internet network. Customers just visit your company's Web site will be able to see your company's products and corporate image of the live television show. Network video promotion in website construction and website promotion, in order to strengthen the visitors to the site content of the credibility, reliability and exclusive creation. Video Promotion main steps: 1, Mizuki media staff to understand the situation, the customer survey population ages, the level of consumption, demand for 2, together with the account manager to analyze customer needs, develop marketing strategies to promote the 3, shooting video recording, video 5, through the news, forums, blogs, video sites ... ... all-round promotion of the 6, on a regular basis to browse the customer summary analysis, submitted to the Commissioner of the Ministry of Science and Technology, Written summary of material reports. Search engine optimization Search engine optimization is a search engine for the search features, so that the basic elements of the construction site search engine for the search principles to obtain the search engine as many pages included in the search engine and natural search results in the top-ranking, And ultimately achieve the purpose of website promotion. Reds marketing Network Reds, as the name suggests refers to the fame on the Internet. Some of these people are street singers, while others are migrant workers. The emergence of each network of Reds, behind the network companies are inseparable from the shadow of these companies know how to packaging, to create a character with the characteristics of good at creating a netizen favorite gimmicks. Mizuki media in this area to explore playing for many years, summed up with a more distinctive features, more operational value of the transmission method. Introduction to integrated network marketing Integrated network marketing is based on the status quo of the enterprise, the enterprise target customer groups, business-to-brand and sales focus from a variety of network marketing methods carefully selected combination of a network marketing. Integrated marketing, convergence for enterprises, a variety of brand promotion practices, with different content, different mix of mix, learn from each other, and truly three-dimensional integrated marketing. Network Event Marketing: Network event marketing: enterprises, organizations mainly to the network as a communication platform, through careful planning, implementation can make the public directly involved in and enjoy the fun events, and through such events to attract or transfer public attention, improve, enhance and the public Relationship, shaping the enterprise, the organization of a good image, in order to seek long-term, sustainable development of marketing communications activities. Important events to promote the important factors: the importance of. Refers to the importance of the content of the event. Judging the importance of the content of the standard is mainly to see the extent of its impact on society. In general, the greater the impact on the more people, the greater the value of news. Proximity. The more news, the psychological, the interests and geographically close to the audience and related facts, the greater the value of news. Psychological proximity includes occupational, age, and gender factors. Most people have a special attachment to their birthplace, place of residence, and where they once had a good memory. Therefore, when planning event marketing must be concerned about the characteristics of your audience's proximity. In general, the more concentrated the points of event association, the more attention is paid to it. Significance. News of the people, places and events, the more well-known degree, the greater the value of news. Heads of state, government dignitaries, celebrities, historic cities, historical sites are often out of the news place. Interesting. Most of the audience on the novelty, abnormal, metamorphosis, humane things are more interested. Some people think that human beings have natural curiosity or call it instinctive instinct.Cooperation Media / Beijing Shuimu Jiaheng Culture Media Co., Ltd
Shuimu that the content of online communication only real, positive, healthy, viable, can be recognized by users and can be spread on the Internet, so from planning to implementation of Mizuki has always insisted the content of the king of the dissemination of ideas, so that users and potential customers The crowd in the happy and healthy to accept. These are the vitality of the content through the following channels to push. 1, the community media coverage of the Forum, according to the actual media release (may increase the adjustable) Portal Forum: Sina, Tencent, Sohu, NetEase, TOM, yahoo and other hot forum: Baidu Post Bar, End of the World Community, Shanghai Hotline, Fenghuang Wang, 21cn, chinaren, Xici Hutong, Kaidi community and other Beijing communities: Beijing Forum, Huilongguan community, Beijing Forum, people in Beijing Forum, Beijing Fashion Forum, Beijing dating, Beijing Youth Network, the old Beijing Forum Special Forum: ZOL Community YORK Network Forum Cydia Community Car Home Community I love the discount tea culture forum Happy Marriage Community Sanjiu Healthy Community 17pr Public Relations Community Mobile Home Review of the Ficus Banyan Fallacosts Automotive Forum Mobile Forum Many of the Forum Dream Home virtual home art online forums mobile entertainment network greedy mainland animation community IT168 Forum Bird's Nest Living Guide Bibi purchase community car world dumpling acquaintance community Hepburn new photography forum fun park research forum Zhongguancun online forum ZCOM video entertainment community East and West Forum Classic Forum Webmaster Trade Forum Community ZDNet China Community QQ QQ chat room official forum IT technology community TT86 large - scale integrated community Tianya emotional community habitat Valley management community 19th floor Forum shadow shadow wild sub - oil people forum Chinese Seamen Union Chinese world security forum non - 2, the scope of network news media coverage, according to the actual media release (may increase the adjustable) Central News Web site: People 's Network, Xinhua News Agency, Xinhua News Agency, Xinhua News Agency, Xinhua News Agency, Xinhua News Agency. , China Net, China Online, China News, China Net, China Economic Net, China Enterprise News, Guangming.com, China.com Portal: Sina.com, Sohu.com, Yahoo China, Netease, Tencent, TOM, China.com , 21CN, Mop, Baidu, HC Network, MSN China industry - Finance: China Financial Network, China Economic Net, the financial sector, and information network, the world financial network, Panorama, China Financial Information Network, SME Information Network, China PR , The national key network industry - Car: China Automotive Dynamic Network, car hotline, the new car network in China, Friends of the car network, the Chinese auto parts network, the Chinese automobile distribution network, the Chinese automobile manufacturing network, che168, Pacific Auto Network love card car network, Car network, car network, car home, car network, cross-country e family, easy car network, Friends of the car, China used cars, 51 car, learn car network China Auto supplies network, Car network, Shenzhen Auto World, Xi'an car network, Guangzhou used car, Shanghai hotline car channel, Longjiang used car network, Qingdao car network, the Northeast car network, Hunan car network, Jiangsu car network, Zhejiang used car market, the Central Plains Home appliances, home appliances, home appliances, home appliances, home appliances, home appliances, home appliances online, hot home appliances network, the century television network, home appliances, home appliances, home appliances, Home appliances network, home appliances network, home appliances business network, home appliances in China, China Home Appliances Online, the new home appliances, the Chinese digital home appliances network, home appliances network, home appliances network, home appliances network, Home network communication: communication industry network, communication world network, communication network, c114 China Communications Network, VOIP China, China Communications News Network brand communications network "industry - tourism: Beijing International Travel Network, hummingbird network, , Golden Century Network, Shenzhen Travel Web, Weihai Travel Web, Zhuhai Travel Web site, China Travel News, Business Travel Online, Jiangsu Travel Web, China Youth Online Travel, Northeast Travel Network, Yunnan Travel Web site Network, travel industry in China - real estate: SouFun, the focus of the real estate network, the focus of the villa network, new house network, real estate China, Chongqing focus network, 72 home buy network, e home network, Yantai real estate online, Real Estate Network, Yantai decoration online, Beijing Sunco home network, the whole room network, easy home network, the Greater China Real Estate Network, Soufun Shanghai Housing Network, Kunfun, Jin network of real estate, the classic network of homes, the focus of office network, China Dairy Industry Information Network, China Food Network, China Food Science and Technology Network, Tangjiu News, China Wine Information Network, China Wine Network, China Wine Network, China Wine Network, China Wine network, China Sugar Network, Sugar Net, China Wine, Sugar and Tobacco Weekly, Tobacco China Network Industry - Medicine: Sanjiu Health Network, Sohu Health Channel, China Health Network, Family Physicians, Health News Network, Health News, Health Channel, deafness, tinnitus rehabilitation network, cradle network, Sina Family Center, Health Network, Health Network, Health Network, Health Network, Baidu know - Maternal baby, the Chinese medicine network, the people's health channel, chloasma stains rehabilitation network, 120 medical network medical animation, Fenghuang Wang health, 21 health network, the Chinese reproductive health network scar acne treatment network, body worry, China Education Online, China Education Online, China Education Online, China Education Online, China Education Online, China Education Online, China Education Online, China Education Online, China Education Online, China Education Online, China Education Online, China Health Online, China Education News Network, China Education Network, China Education Network, China Education Network, China Education Network, Education Network, Legal Education Network, 3edu Education Network, China Education Pioneer Network, China Academic Reading Network, China Computer Computer Network World, Silicon Valley Power, RFID World Network ZDNetchina, Zhongguancun Online, Computer House, Pacific Internet, IT168, IT industry, IT industry, IT industry, IT industry, In the Internet, computer enthusiasts, China's IT laboratory, Internet lab, bubble network, Winnie the online, into the Zhongguancun, Dragon information, techweb, 17TECH, IT experts network, drive home, Dragon Electronics City, Pearl River CNET News, CNET News, Wild Goose Panda Online, Greed Tiger Online, Greek Cypriot, pcshow computer show, Rui business online, Western IT network, computer network, IT network, IT network, IT network World, Wenzhijie Online, iResearch.com, CNET News, China PCB Technology Network, SME Informatization, CIO Information Network, Fulcrum Network, ERP World, China E-Government Network, E-Government Engineering Service Network, E-Government The media network, the success of marketing network, Huasheng International Network, the world financial network, the reporter observed network, Tianjin: China Netcom, Beijing Media Network, Guangdong: Southern Network, Ocean Network, the Guangzhou News Network, Austria a Guangxi: Gui Long net, the new Gui, the Shanghai Shanghai: Liaoning: Dalian Tianjian Network, the Northeast News Network, the North Hotline, Qianhua Jilin, China Shandong News Network, Shandong News Network, the Peninsula News Network, jellyfish network, Qilu : China Jilin Network, Changchun Information Heilongjiang: Northeast Network, Heilongjiang News Shanxi: Shanxi News Network, the Yellow River News Network, Sanjin Inner Mongolia: Inner Mongolia News Network, Zhejiang Electric Power News Fujian: Southeast China News Network, Fujian Hotline, Fujian Jiangsu: Longhu network, China Jiangsu Anhui: Zhongan Shenzhen: Shenzhen, Shenzhen, Shenzhen, Hainan: South China Sea Network, Hainan Window, Hainan Sichuan: Sichuan News Network, Sichuan Guizhou: Jingchu Gansu, Gansu, Qinghai: Qinghai News Xinjiang: Tianshan net industry website ... ... ... ... 3, the list of print media, media, the scope of the spread of the Internet, Guizhou, , According to the actual release of the media shall prevail (can increase the adjustable) National: Workers Daily Securities Daily International Business Daily China Information Daily Education frontier modern education newspaper Chinese news newspaper Chinese culture newspaper computer world China electronic newspaper humanities daily newspaper Internet newspaper Internet Weekly China Business Daily China's population report China reform China insurance newspaper China finance and economics newspaper government procurement information newspaper China's modern enterprise newspaper China quality newspaper China's high-tech industry Herald Public times China science and technology daily Chinese food newspaper China food quality newspaper China Sankei Shimbun China Business News China Enterprise China China Economic Times China Economic Times China Industrial News China Travel News China Fashion Newspaper China Times China Daily News China Investor Report China Consumer Daily Economic Observer Financial Times China Trade Daily Consumer Daily World News China Education Newspaper Reference News Beijing: Boutique shopping guide Beijing Evening News Beijing Youth Daily China Times TIMEOUT consumer guide Beijing Morning News Beijing Evening News Beijing Evening News Beijing Entertainment News Beijing News reported Beijing radio and television newspaper city boutique life Beijing Youth Weekly Beijing Daily modern life newspaper life guide youth weekend Beijing TV Weekly Women 's Weekly Information Morning Post Today' s Fortune Shopping Guide Beijing Science and Technology reported that the Beijing Automotive News Weekly People 's Weekly Weekly Fashion Weekly Science and Technology Information Handle Shanghai urban life: Shanghai Youth Daily News Liberation Daily News Evening News Morning News Oriental Morning Post Shanghai Daily IT Times Daily News Shanghai Financial News Shanghai Science and Technology Shanghai Daily Shanghai International Financial Daily Life Week Shanghai Daily Shanghai Daily News Financial Weekly Shanghai One Week Shenjiang Service Guide Complete Life Handbook Shanghai Automotive News Weekly Pictorial Bund Pictorial Various regions of the country. . . . . . . . . . . . . . 4, the scope of video media, according to the actual media release (may increase the adjustable) Sina, Sohu, Youku, potatoes, cool 6 network, 6 rooms, exciting network, love network, , DV Club, Chengdu, China DV original Union, etc. 5, SNS media coverage, according to the actual media release (may increase the adjustable) 1, 1 account +500 friends publish a message including (status, log, album) 2, an account +1000 friends publish a message including (state, log, album) 3, 1 account +2000 friends to publish a message, including (state, log, album) 4, 1 account +3000 friends released One account +8000 friends to publish a message, including (state, log, album) 5, 1 account +5000 friends publish a message including (status, log, album) 6, QQ and QQ group spread of the virus, according to the actual media release (may increase the adjustable) 7, the list of celebrity blog media spread range (state, log, album) , According to the actual release media (subject to increase the adjustable) Note: bloggers only reference, need to communicate to determine the subject matter before they can determine whether to write and publish. Han Han, born in September 23, 1982 in Shanghai, China Jinshan. Chinese professional rally and venue racing driver, writer, "Solo Mission" magazine editor, and involved in music creation. 1999 "new concept" essay contest to "cup peep people" won the first prize. March 1999 Han began writing novels "triple doors", after the publication has sold more than 1.9 million copies. Shanghai Volkswagen is now 333 professional racing team drivers. April 2010 selected the United States "Time magazine" "the world's most influential 100 people." Many people are willing to call him the leader for the 80, because he is 80 after the largest one, is 80 after the debut of the earliest representatives.
Contact Us / Beijing Shuimu Jiaheng Culture Media Co., Ltd
Contact: Mizuki Internet marketing experts Address: Yangfangdian Road, Haidian District, Beijing Oriental Plaza S 18 glorious seat 601-10 (Beijing West Railway Station on the cross) Mizuki has been trying to integrate the whole net-dimensional marketing continuous efforts!
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