Tourism and leisure






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Tourism and leisure Business claims

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"Tourism and leisure", founded in 2001, is a set of tourism and entertainment, fashion leisure, quality of life is one of the international and domestic issue of bilingual information services in both Chinese and English magazine.

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Travel and Leisure Magazine

Journal of

Journal of

"Tourism and leisure" was founded in 2001, has 10 years of history, for the Hainan Provincial Department of Culture, Radio, Film and Television Publishing Office, is a collection of tourism and entertainment, fashion leisure, quality of life is one of the international and domestic issue of bilingual Information service magazine, the national circulation of 550,000 copies. With the slogan of "Walk the World and Enjoy Life", the magazine combines "Leisure", "Fashion Luxury" and "Tourism" to guide the new high-quality leisure lifestyle. Tourism and leisure magazine operations headquarters in Beijing, and in Shanghai, Guangzhou, Chengdu set up offices. "Tourism and leisure" has travel satellite TV, Phoenix TV and many other media to provide information, is a TV, network and other multimedia portfolio, produce interactive effect of high-grade magazines.

Reader orientation

Target readers with fashion tourism, leisure concept, have a higher spending power. Mainly in the urban white-collar middle class and above classes: highly educated, high-income, high-grade, love life, enjoy tourism and leisure, the pursuit of high quality of life.

Media positioning

"Tourism and leisure" with local characteristics, the target audience for the region's needs and the greatest needs of advertisers, the use of flexible DM S distribution, that is, regional direct investment and sale of the way in the original traditional distribution based on the combination of international fashion , Increase the amount of media advertising.

specification

Large 16 open, imported copperplate paper, full-color printing

Release cycle

Monthly

Circulation

55 million copies of Beijing, 95 million copies of DM, Shanghai, 75,000 copies of DM, Guangzhou, Shenzhen, 6,5 million copies of Chongqing, 30,000 copies of 30,000 copies of Chengdu, Xiamen, 20,000 copies, Hangzhou, 10,000 copies in Hainan, 8,500 in Kunming, 8000 in Dalian, 7,000 in Xi'an, 4,000 in Tianjin, 5,000 in Suzhou, 2,000 in Wuhan, 4,000 in Qingdao, 3,000 in Henan (Zhengzhou and Luoyang), 4,000 in Hong Kong, 3,000 from Guilin, 2,000 from Lanzhou, and 2,500 from Harbin

Issuing method

(DM S) direct sales plus sales.

Distribution channels

Luxury clubs, golf clubs, high-consumption restaurants, beauty salons, fashion brand stores, etc.), the major embassy districts and urban areas of the main newsstand sale kiosks, high-end office buildings, high-end community, the country four-star hotels, luxury consumer sites (membership In Lufthansa, China Eastern Airlines, Hainan Airlines, Austrian Airlines and other aircraft placed.

Journal of History

In 2001, Tourism and Leisure magazine appeared in the form of "tourism", "leisure" and "entertainment", which became the media focus of detonating the market at that time, and stationed in Beijing with Tourism Satellite TV. The first issue of landing 50,000, set off around the country to lead the fine life and leisure travel magazine heat wave.

2002, tourism and leisure first "Ambassadors to take us to see the world", "star program", "Star Cover" and other columns, this year, editors for the first time on behalf of the magazine went to the the first planning operation of large-scale draft Activities, tracking China's first new Silk Road Model the first time the office moved from Chang'an Club to the warm courtyard, opened the door to a happy work.

In 2003, the "Tourism" and "Leisure" two-in-one, to expand tourism supermarket at the same time, the relocation of Wangfujing Gongmei Building, the first luxury fashion into magazines, to carry out a number of visitors, readers interactive activities, Responsibility.

In 2004, the tourism and leisure magazine founded "Tourism and Leisure GOLF" magazine, introduced the golf professional knowledge, pay attention to more leisure, more fashionable golf life concept, recommend golf related derivative products, leading golf culture consumption, and successively in Xiamen, Chengdu, Guangzhou, Shenzhen and other places to establish offices.

In 2006, while continuing to report on foreign travel destinations, the report will focus on the domestic leisure city.

In 2007, to the international all-round revision, into the business travel section, and with the major portal site cooperation, expand magazine influence.

In 2008, the founder of the "new luxury" section, the interpretation of high-luxury lifestyle and fashion luxury theme theme party

2010 Tourism and DISCOVERY launched a comprehensive cooperation.

2012 official website of tourism and leisure magazine official on-line

Magazine achievements

Tourism and Leisure is the first Chinese media company to launch the "Best Business / Holiday Hotel" and "Best Boutique Hotel / Design Hotel" in China. It is the first Asian Media Partner of China World Tourism Awards (WTA), International Luxury Tourism Exhibition ILTM) tourism media partners in the popular advocacy of leisure travel today, "Tourism and Leisure" magazine style and content in the reader with the impression that a leading fashion lifestyle, leisure travel, the mainstream media.

Tourism and Leisure Community Introduction / Tourism and Leisure Editor

Interactive Forum on the 19th floor, Building 2, the most popular forum for tourism and leisure community

(A) positioning

Positioning: to create the Yangtze River Delta region's most popular companion self-help travel community slogan: you, the journey is no longer lonely

(Two) travel leisure content:

1F: Tourism advance team: Hangzhou travel outside the scope of the main stickers 2F: go hand in hand: to provide users outside the city of Hangzhou, with each other outbound platform 3F: play Hangzhou: Hangzhou attractions for the Raiders- The majority of the content for foreign users) 4F: super destination: to create the most popular, most information on the whole tourist destination community 5F: Leisure Story: mainly for Hangzhou city tour, weekend leisure class play content-based posts 6F: I love Hong Kong, Macao and Taiwan located in Hong Kong, Macao and Taiwan compatriots living in the mainland of the exchange site, Hangzhou users understand that the local tourism, information Raiders the best channel 7F: outdoor sports: to create a more professional outdoor exchange platform 8F: creative leisure: For everyone's leisure life more creative, not the same wonderful.

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