Sony Mobile Communications

For an arrangement of Sony Ericsson products, see list of Sony Ericsson products

Sony Ericsson is a joint venture by Japanese consumer electronics company Sony Corporation and Swedish telecommunications company Ericsson to create mobile phones, which was established on October 1, 2001. Was there. The reason given for this venture is to combine the technological hegemony of Ericsson with Sony's consumer electronics expertise in the field of communication. Both companies have stopped making their mobile phones.

The company's global management is located in Hammersmith, London, United Kingdom, and its research and development teams are in Sweden, Japan, China, Germany, United States, India and the United Kingdom. By 2009, it became the world's fourth-largest mobile phone maker after Nokia, Samsung and LG. Sales of products have increased greatly due to the launch of adaptation of Sony's popular Walkman and Cyber-shot series.

Recent work

Although recently, Sony Ericsson is enjoying strong growth, its South Korean rival LG Electronics Q1 went further in 2008 because the profits of the company dropped by 43%. Had arrived and reached € 133 million (approx. 179.6697 million US dollars), the sale dropped by 8% and the market share fell from 9.4% to 7.9%, in 2008 the handset market expected to grow by 10% Was but un Cool also came despite the circumstances. Sony Ericsson announced another profit warning in June 2008 and saw that real profit has dropped by 97% in Q2 2008, it was announced that it would cut 2,000 jobs, resulting in a widespread suspicion Sony Ericsson is also on the verge of downgrade with its struggling opponent Motorola. The profits in Q3 remained at the same level for quite a while, but with the release of new models in November and December, such as the C905 remained one of the best sellers in the whole of Britain, profit growth was seen.

As of July 18, 2008, Sony Ericsson has around 9400 employees and 2500 contractors worldwide. Bert is the Chairman of Nordberg Company. Anders Runevad is the Vice President of Corporate Managers. History Problems in Ericsson's Mobile Phone Business

In the United States, Ericsson partnered with General Electric in the early nineties, primarily to establish American presence and brand identity.

Ericsson decided to get chips from the same source for their phones - a Philips (Philips) feature in New Mexico. In March 2000, a fire in Philips (factory) factory was stained with sterilization. Philips assures Ericsson and Nokia (their second major customer) that production will not be delayed more than a week. When it became clear that production would actually be in jeopardy for months, Ericsson had to face a serious shortage. Nokia has yet started receiving parts from alternative sources, but Ericsson's situation was worse because production of current models and the launch of new models was stopped.

Ericsson, which had been in cellular phone market for decades and was the world's number three cellular telephone handset maker, was struggling with huge losses. It was mainly due to this fire and because of this it was unable to produce cheap phones like Nokia. In order to cut the deficit, it discussed the distribution of Asian companies to production contracts, which could produce handsets at lower costs.

It was assumed that Ericsson is probably selling its mobile phone department, but the company's chairman said that they are not planning to do anything like this. "Mobile phones are actually a core business for Ericsson. We could not be so successful (in the network) if we do not have a phone," he said. Joint venture background

Sony was a small player in the worldwide cell phone market, which was less than 1 percent in 2000. Despite the deficit in this area, he wanted to focus more on this. In April 2001, Sony confirmed that he was exchange ideas for a possible collaboration with Ericsson in the handset business. This was done shortly after the announcement of a plan to work together on handsets for Siemens and Toshiba 3G mobile networks in November 2000, which was canceled in 2001.

By August 2001, the two companies finalized the merger conditions announced in April. It was decided to have an initial workforce of 3,500 employees in the company. teething problems

Despite the purpose of being productive in its first year, in fact, Ericsson's market share fell, and in August 2002, Ericsson said that if the business was disappointing, it would be able to share its partnership with Sony Will end and stop making mobile phones, only when Sony said that it was fully committed to this joint venture and wanted to make it a success. However, in January 2003, both companies said they would invest more money in joint ventures in an attempt to control the losses.

The strategy of Sony Ericsson was to release such new models, which would be capable of downloading digital photography as well as other multimedia capabilities such as video clips and viewing and personal information management capabilities. For this purpose, many of its new models were released, with embedded digital cameras and color screens, which were wonderful things of that time. The high-level P800, which had facilities like an embedded camera and PDA features, was successful and also helpful in reversing its fate. Joint venture, however, continued to make big losses despite its flourishing sales. The fixed date for making profit from its first year to 2002 has been postponed till 2003 and then till the second half of 2003.

It failed in its mission to become a high-value multimedia mobile handset and came to fifth place and struggled in 2003. turn around Annual actual income or loss from 2003 to 2009 Start of turnaround

In June 2002, Sony Ericsson said it would stop making CDMA cellphones for the US market and focus on GSM as a major technology . They also reduced jobs in research and development in the United States and Germany. In October 2003, he filed his first quarter profit, but warned that the falling prices of phones and competitors will be difficult to stay in Black. The reinstatement of Sony Ericsson has been credited with the success of the T610 model.

After the success of its P800 phone, Sony Ericsson introduced the P900 in Las Vegas and Beijing's contemporary programs in October 2003. It was described as shorter, faster, simpler, and more flexible than its predecessor.

In March 2004, Ericsson said that he would stop his rival Nokia from getting control over Symbian, an industry consortium that creates operating software for smart phones.

In 2004, the market share of Sony Ericsson increased from 5.6 percent in the first quarter to 7 percent in the second quarter. In July 2004, Sony Ericsson unveiled the P910 Communicator with integrated thumb-board, comprehensive email support, four-legged memory and a better screen.

In February 2005, Sony Ericsson chairman Miles Flint announced on the 3GSM World Congress that Sony Ericsson will release a mobile phone / digital music player next month. This will be called a Walkman phone and will play a music file format like AAC and MP3. Success with Walkman and Cyber ​​Shot Phone

On March 1, 2005, Sony Ericsson introduced the K750i with a 2 megapixel camera, as well as its platform, the Sanghi W800i, one of the earliest Walkman phones, with 30 hours of playback capability and two light-level Phone.

In 2007, the first 5-megapixel camera phone, Sony Ericsson K850i was announced, and then in 2008, Sony Ericsson C905, which was the world's first 8-megapixel phone. On May 28, 2009, on Mobile World Congress 2009, Sony Ericsson unveiled the first 12-megapixel phone called Setio. ahead

On May 1, 2005, Sony Ericsson agreed to become the global title sponsor for a WTA tour under a deal, the deal was 88 million US dollars in 6 years. The women's professional tennis circuit was renamed the Sony Ericsson WTA Tour. On June 7, the same month, it announced the sponsorship of West Indies batsman Chris Gayle and Ramnaresh Sarwan.

In October 2005, Sony Ericsson introduced the first mobile phone P990 based on UIQ 3.

On January 2, 2007, Sony Ericsson announced in Stockholm that it will produce some of its mobile phones in India. They announced that their two outsourcing partners Flextronics and Foxconn would produce 10 million cellphones per year as of 2009. In Chennai, CEO of Microse Flint announced that India was one of the fastest growing markets in the world and was a preferential market for Sony Ericsson in a press conference with Dayanidhi Maran, India's communications minister. There were 105 million users of GSM mobile telephones.

On February 2, 2007, Sony Ericsson acquired UIQ technology from a Swedish software company from Symbian Limited. Miles Flint announced that UIQ would be an independent company.

On October 15, 2007, Sony Ericsson announced on the Symbian smartphone show that they would sell their half of the UIQ share to Motorola, and in this way UQQ Technology was two big mobile The phones will be owned by the companies. Types of phones Main areas of interest Sony Ericsson's 750i (K750i).

Sony Ericsson currently focuses on these categories: music, camera, business (web and email) design, all-round and budget-focused phones. It has five largest categories: Phone series details Nomination practice Current system

After the 2008 Mobile World Congress, Sony Ericsson announced its new nomination system, which contained four characters, each letter respectively "Series", "Range / Class", "Version" and "Form Factor ".

"A", "C" and "I" suffixes are used specifically to inform models of American, Chinese and international markets respectively. Previous systems

Sony Ericsson has used three ways to naming its mobile products in the past:

The second bizarre nomination format was that which was used in the nomination of Z1010; This format has not been used since Z1010.

In addition, while creating Sony Ericsson, always codenamed their phones. Mainly, to keep information secret and to prevent leakage. All codenames are women's names, and some are taken from Sony Ericsson-sponsored tennis tournaments, women players of WTA. financial information Annual cargo of 2003 to 2009 units

Sony Ericsson recorded its first profit in the second half of 2003. Since then, phone sales figures are as follows:

According to the Swedish magazine M3Z 7/2006, Sony Ericsson is the best-selling phone brand after Nokia in Nordic countries.

In the third quarter of 2009, after Nokia (37.8%), Samsung (21%) and LG (11%), 4.9% of Sony Ericsson market share Became the world's fourth largest mobile phone manufacturer. Consistency

During the E3 2007 media and business conference Sony CEO, Phil Harrison demonstrated the Sony Ericsson phone using the PlayStation XMB. It is being said that a select group of phones will also be organized in PlayStation Home (Final Product)

During the announcement of the Sony Ericsson K850, W960 and W910, some review sites have said that those alleged phones have a new media manager who has replaced the standard Sony Ericsson file manager with There is a UI which is similar to the XMb interface found in Sony PS3 and PSP products. The mobile developer site has confirmed with its special instructions foil and white paper that XMb Media Manager is standard for phones running Java Platform 8 (also known as A200 platform). Operation

In 2009, Sony Ericsson announced that it was replacing its North American headquarters research triangle park, North Carolina, in Atlanta. The transfer of the headquarters was a part of the plan to reduce the number of employees, which was 10,000 at that time, to 20%. In that year, Sony Ericsson had 425 employees in Research Triangle Park; The number of employees has reduced many hundreds due to the layoffs. Stacey Dostur, a spokesperson for Sony Ericsson, said that it was decided to move from the Latin America to Hurricanes-Jackson Atlanta International Airport and to move to the USA headquarters affected by AT & T Mobility. Sony Ericsson Research Triangle Park will stop. Also see them

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